The Brand (Backup)

Wirrárika art tells us about its cosmogony, it tells the story of how their gods created the universe, that originated in a single drop of seawater, beneath the moon, before the sun was born.

The customs, simbols and colors through which the Wirrárika express themselves, are integrated in the aesthetic of Patricia Govea’s creations, turning the wearing of a garment into an act of divulgation that momentarily allows that profound and generous cosmogony to touch the world.

For us, fusing the ancestral methods with high couture goes beyond any industrial production. It is a righteous cause that allows us to thoroughly change the lives of the Wirraritari communities.

The vision of the Patricia Govea brand comes from this fusion, of the harmonic symbiosis between what is new and what has always existed.

These small communities, spread across the Sierra Madre Occidental, have corn planting as their primary activity, which only lasts three months a year. This forces its inhabitants to earn their living in regions far away from their birthplace. Jobs, schools and health centers are hours away.

We’ve built the Patricia Govea project by creating a work program which has at its core the empowerment of Wirrárika women.

We've stablished educational literacy programs and we are building bridges so that health services can reach their communities.

We encourage the creation of Societies of Social Solidarity where the women who integrate the company can obtain legal personality, becoming partners and stockholders, which allows the continuing development of their communities and the preservation of their culture.

The vision of the Patricia Govea brand comes from this fusion, of the harmonic symbiosis between what is new and what has always existed.

The exclusive Patricia Govea pieces, carry the multicolored essence of the Wirrárika women between their threads and hope to resonate in a world that watches and listens. That world that belongs to us all.

“For a better life, for a better future.”