Patricia Govea Collection is a social impact enterprise.
Each Patricia Govea collection garment is developed with care and attention to detail, made authentically by the indigenous artisans.
The vision of the Patricia Govea brand comes from this fusion of the harmonic symbiosis between what is new and what has always existed.
Wixárrika art tells us about its cosmogony — the story of how their gods created the universe, which originated in a single drop of seawater beneath the moon, before the sun was born.
The customs, symbols and colors through which the Wirrárika express themselves are integrated in the aesthetic of Patricia Govea’s creations, turning the wearing of a garment into an act of transference, momentarily allowing the profound and generous cosmogony to touch the world.
For us, fusing the ancestral methods with haute couture goes beyond any industrial production. It is a righteous cause that allows us to thoroughly change the lives of the Wixárrikai communities.
The vision of the Patricia Govea brand comes from this fusion of the harmonic symbiosis between what is new and what has always existed.
These small communities, spread across the Sierra Madre Occidental, have corn planting as their primary activity, which only lasts three months a year. This forces its inhabitants to earn their living in regions far away from their birthplace. Jobs, schools and health centers are hours away.
We’ve built the Patricia Govea project by creating a work program which has at its core the hard work and dedication of the Wixárrika women.
We've established educational literacy programs and are building bridges so that health services can reach the Wixárrika communities.
We encourage the creation of Societies of Social Solidarity, where the women who integrate into the company can obtain legal personality, becoming partners and stockholders and allowing for the continual development of their communities and the preservation of their culture.
The Patricia Govea Collection highlights the essence of the Wirrárika Culture. Woman stitching threads with heart and hope for a better world. A world that watches, listens and belongs to us all.
“For a better life, for a better future.”